Beat Diabetes

Launched in 2009, the Beat Diabetes initiative focuses on spreading awareness about the prevention and management of diabetes across the GCC and India. Over 20% of the population diagnosed with the condition live in these regions and the number is growing exponentially. The initiative conducts year-round programmes, community events and media campaigns, to help manage and prevent diabetes. It has reached over 100 million people to date, covering around 20 million people each year, with over half a million benefitting from the free blood glucose tests alone.

Key yearly activities include Take the Test or free blood glucose testing; Get Active community-centric fitness events; Eat Healthy cooking sessions and the Super Kidz programme, to name a few. The initiative’s activities culminate with the Beat Diabetes Walk organized across five territories every November, to mark the World Diabetes Month.

Safe H20

Access to clean drinking water is necessary for health and to reduce waterborne fatalities across communities. The Safe H2O programme was initiated and implemented by the employees of the Landmark Group in Bangalore, India. Under the programme, employees help identify government schools and anganwadis close to Landmark stores that need access to pure and safe drinking water. Water filters are then installed in these areas and monitored every month by the employees. The programme has helped provide 250 maintenance-free water filters to over to 113 government schools and anganwadis in 18 cities across India, thus giving 31,000 children access to safe drinking water.

Mid Day Meals

Through the mid-day meal programme we attempt to provide better nourishment to children in school across India. By offering one wholesome meal a day, we strive to give children the motivation and sustenance they need to pursue their education and enjoy a better future. The Group supports Akshaya Patra Foundation, a non-profit organization based in India, and provides meals to more than 15,000 children everyday across 49 schools in Bangalore, Hubli, Guntur and Visakhapatnam.

Social Health Education

Social Health Education, popularly known as SHE, promotes awareness of women’s healthcare and hygiene in the low-income neighborhoods of Bangalore, Chennai and Delhi in India. The initiative conducts healthcare sessions covering subjects such as basic hygiene, reproductive health and child care. In the last two years, over 5,700 women have benefitted from the initiative.