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CSR initiatives during Covid – 19
Landmark Group brands & Jagtiani Foundation committed AED 15M to support communities impacted by Covid – 19 across Middle East & India
We assist and encourage people to improve their health and wellness.
Beat Diabetes
Launched in 2009, the Beat Diabetes initiative focuses on spreading awareness about the prevention and management of diabetes across the GCC and ...
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Launched in 2009, the Beat Diabetes initiative focuses on spreading awareness about the prevention and management of diabetes across the GCC and India. Over 20% of the population diagnosed with the condition live in these regions and the number is growing exponentially. The initiative conducts year-round programmes, community events and media campaigns, to help manage and prevent diabetes. It has reached over 100 million people to date, covering around 20 million people each year, with over half a million benefitting from the free blood glucose tests alone.
Key yearly activities include Take the Test or free blood glucose testing; Get Active community-centric fitness events; Eat Healthy cooking sessions and the Super Kidz programme, to name a few. The initiative’s activities culminate with the Beat Diabetes Walk organized across five territories every November, to mark the World Diabetes Month.
Safe H20
Access to clean drinking water is necessary for health and to reduce waterborne fatalities across communities. The Safe H2O programme was initiat...
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Access to clean drinking water is necessary for health and to reduce waterborne fatalities across communities. The Safe H2O programme was initiated and implemented by the employees of the Landmark Group in Bangalore, India. Under the programme, employees help identify government schools and anganwadis close to Landmark stores that need access to pure and safe drinking water. Water filters are then installed in these areas and monitored every month by the employees. The programme has helped provide 250 maintenance-free water filters to over to 113 government schools and anganwadis in 18 cities across India, thus giving 31,000 children access to safe drinking water.
Mid Day Meals
Through the mid-day meal programme we attempt to provide better nourishment to children in school across India. By offering one wholesome meal a ...
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Through the mid-day meal programme we attempt to provide better nourishment to children in school across India. By offering one wholesome meal a day, we strive to give children the motivation and sustenance they need to pursue their education and enjoy a better future. The Group supports Akshaya Patra Foundation, a non-profit organization based in India, and provides meals to more than 15,000 children everyday across 49 schools in Bangalore, Hubli, Guntur and Visakhapatnam.
Social Health Education
Social Health Education, popularly known as SHE, promotes awareness of women’s healthcare and hygiene in the low-income neighborhoods of Bangalor...
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Social Health Education, popularly known as SHE, promotes awareness of women’s healthcare and hygiene in the low-income neighborhoods of Bangalore, Chennai and Delhi in India. The initiative conducts healthcare sessions covering subjects such as basic hygiene, reproductive health and child care. In the last two years, over 5,700 women have benefitted from the initiative.
We work to enrich and empower communities through education, inclusiveness, gender equality and other civic efforts.
Life
Founded in 2000, the LIFE Trust is devoted to providing quality education to those who do not have access to it. LIFE collaborates with and compl...
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Founded in 2000, the LIFE Trust is devoted to providing quality education to those who do not have access to it. LIFE collaborates with and complements government establishments in India like anganwadis and other schools to introduce various programmes at the school and pre-school level. It works to improve the quality and accountability of education available for underprivileged children. LIFE believes that every child should have the right to explore her talents and chase her dreams, and she can only do so if she is provided a platform for growth. Since inception, the trust has conducted child development programmes across 1,200 pre-schools, benefitting over 200,000 children. Every year, it trains over 3,000 teachers and supports over 3,500 disadvantaged women.
Child Safety First
Launched in 2005 by Babyshop, this pioneering initiative promotes awareness about child safety both at home and in vehicles. Through continuous r...
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Launched in 2005 by Babyshop, this pioneering initiative promotes awareness about child safety both at home and in vehicles. Through continuous research into the habits of infants, toddlers and kids, the brand identifies high-risk situations and then uses this information to create a comprehensive, innovative and affordable collection of child safety equipment and solutions for use in homes and cars. As part of Child Safety First, Babyshop also conducts numerous awareness programmes across various government and corporate institutions in the GCC. These programmes emphasise the importance of child safety while travelling and have been endorsed by the Roads and Transports Authority of Dubai (RTA), the Health Authority of Abu Dhabi and Royal Oman Police.
Family Clock
In 2015, Centrepoint launched the Family Clock initiative in connection with the World Family Day, which falls on May 15th. Through this campaign...
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In 2015, Centrepoint launched the Family Clock initiative in connection with the World Family Day, which falls on May 15th. Through this campaign, the brand encourages families in the region to find small ways to spend quality time with loved ones. As the Group’s family shopping brand, Centrepoint has advocated and promoted family time on social media, receiving over 5 million views and 8 awards for the campaign so far. The drive covers much of the Arab region, running every year in the KSA, the UAE, Kuwait, Qatar, Oman, Bahrain and Egypt.
Happy Feet
Recognising that a number of people around the world do not have the means to protect their feet, Shoe Mart, the Group’s homegrown footwear brand...
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Recognising that a number of people around the world do not have the means to protect their feet, Shoe Mart, the Group’s homegrown footwear brand, has partnered with the Emirates Red Crescent society to provide shoes to communities in need. Each year, the brand conducts a special donation drive in stores across the UAE and urges customers to donate their used shoes. Shoe Mart believes that shoes play an important role in helping communities protect their feet from unsanitary conditions and diseases, especially in developing countries, where walking is the primary mode of transportation. Learn more about the Happy Feet initiative on our blog.